Stoke the fire. Carry the flame.

We believe that nature is necessary to the human existence.

We believe in long trails and dirty dogs. We believe in sleeping in the back of your car at a trailhead because you just can't wait to get started in the morning. We believe that human passion is an incredible force and we want to get people crazy passionate about the outdoors.

Why We Do It

  • Stoke

    Have we mentioned that we love keeping people inspired about the outdoors? Yes? Well, that's because we'll never shut up about it.

  • Conservation

    Ultimately, anything you see here is simply a conversation starter for the thing we really care about. Taking care of the land.

  • Community

    We would be nothing without our direct community, and the broader community of everyone who's ever loved a trail.

It started with us. It lives with you.

Thank you for helping us keep all of this alive.

much love, Kelley + Rion

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